H & M is making an effort to make clothes that help the environment. I commend them on that, earth-friendly clothes are something that is greatly overlooked. Usually I've seen that organic clothing or clothes that are made from environment friendly material aren't that pretty, and are mostly boring. H & M's Concious Collection is anything but boring. Take a look at the collection...
I did NOT recognize Natasha! She looks completely different without the blonde hair!
I love this little number! Its so cute!
Is that lace on the sleeves?
Focal Point: The wide sleeves
Major Trend This Season: Crochet
Yay! A male model!
Models: Lindsey Wixon and Natasha Poly
Photographer: Solve Sundsbo
I love the fact that the colors in this collection are earthy and natural. It seems like they didn't use any synthetic dyes to make the clothes. I really identified with this Conscious campaign because I feel like it fits in with this new thing I'm trying. I'm trying to recycle more and do things for the environment. I've been trying to get in touch with the more earthy part in me, so I've been wearing nudes, whites and brown colors. I also though that meditating would help me get in touch with my more primitive, earthy side....and somehow that fits in with this collection. Whoa, I'm going hippie all of a sudden!
Images via Fashion Gone Rogue